Privacy Policy
Last Modified: September 2025
This Privacy Policy describes the privacy practices of Formation Brewing Co. (“Formation Brewing”, “we”, “us” and/or “our”). We have created this Privacy Policy to explain how we collect, use, share, disclose, and safeguard personal information in connection with operating our business, engaging consumers, and marketing and improving our products and services through our online interfaces owned and controlled by us, including formationbrewing.com (collectively referred to as the “Site”). This Privacy Policy also identifies the choices available to you regarding our handling of the information.
How We Collect Information
We may collect information about you by various means, including:
- Directly from you
- Through our websites, mobile apps, and other connected devices and digital means
- In-person, including via our promotional events, sweepstakes, and contests
- By combining information from different sources, including online and offline data
- From our vendors and business partners
- From other sources and platforms that you may use to engage with Formation Brewing
Types of Information We Collect
The types of information we may collect include:
- Your contact information, such as name, birthday, postal or email address
- Contact information for friends or other people you would like us to contact
- Demographic information, such as your age, gender, or household income
- Shopping behavior or preferences
- Billing and shipping information
- Username and password for any account you may establish on our website
- Content you provide (such as photographs, articles, and comments)
- Content you make available through social media accounts (e.g., when you sign in using social media plug-ins)
- Information you choose to provide in connection with an application for employment
- Device-specific information (such as unique device identifiers and mobile network information)
- Personal information stored locally on your device using browser web storage or application data caches
Cookies and Automated Information
We, our service providers, and our business partners may also collect certain information about your use of our websites, mobile apps, social media presence, and Internet-enabled services and platforms by automated means, such as cookies, web beacons, and other technologies.
Information collected may include:
- Referring URLs
- IP addresses and device details
- Search terms used to reach our site
- Details of interactions with our websites or apps
- Advertisement interaction and viewing
- Geo-location data
- Transaction details such as purchases and timestamps
How We Use Your Information
We may use the information we collect to improve and develop new goods and services, and to enhance customer experience, including:
- Responding to requests, questions, and comments
- Facilitating engagement via connected devices and services
- Tailoring communications and advertising to your interests
- Operating, evaluating, and improving our business, websites, and services
- Establishing and maintaining accounts
- Processing and fulfilling orders, including payments
- Administering promotions, sweepstakes, and contests
- Conducting market research
- Analyzing and improving communications and strategies
- Generating anonymized data for analytics
- Accepting and evaluating employment applications
- Informing you about policy changes
- Enforcing contractual rights and complying with legal requirements
Online Advertising
You may see Formation Brewing advertising on various websites, social media, and platforms. Please note that we do not always control where digital ads appear. If you believe our ads appear on platforms that promote inappropriate content, please contact us at hello@formationbrewing.com.
We may also allow third parties (“ad networks”) to serve targeted ads through our platforms. For more information about interest-based advertising and opt-out options, visit the Digital Advertising Alliance or the Network Advertising Initiative.
How We Share Information
We may share your information with trusted affiliates, service providers, and partners for purposes such as:
- Customer service and support
- Payment processing and fulfillment
- Product and service development
- Advertising and marketing
- Data analytics
- Business operations support
We may also disclose information if required by law, to prevent harm, or in the event of a business transfer.
Marketing Emails
You can opt out of marketing emails by clicking “unsubscribe” in our communications. You may still receive transactional or service-related messages.
Cookies & Geo-Location
You may disable cookies through your browser, though some features of the site may not function. Location sharing can be disabled in your device settings.
Access and Correction
You may request access, correction, or deletion of your personal information by contacting us at hello@formationbrewing.com.
Children
We do not knowingly collect information from children under 13. If we become aware of such collection, we will delete the information.
Links to Third-Party Services
Our site may include links to other services (e.g., Facebook). This Privacy Policy does not apply to those services, and we encourage you to review their privacy policies.
California Visitors
If you are a California resident, please review the Privacy Notice for California Residents below.
International Visitors
The Website is hosted in the United States. By using our Website, you consent to your information being transferred to the U.S., which may not provide the same protections as your home jurisdiction.
How We Protect Information
We use industry-standard safeguards to protect personal information but cannot guarantee absolute security. Please avoid sending confidential information via unencrypted channels such as email.
Updates to this Privacy Policy
We may update this Privacy Policy periodically. Significant changes will be communicated via our website or by email when appropriate.
Privacy Notice for California Residents
This Privacy Notice for California Residents supplements the information contained in Formation Brewing’s Privacy Policy and applies solely to external contacts who reside in the State of California (“you” or “Consumer”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Notice.
Information We Collect and Disclose
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“Personal Information”). Personal Information does not include:
- Publicly available information from government records.
- Deidentified or aggregated consumer information.
In particular, we have collected the following categories of Personal Information from our Consumers within the last twelve (12) months:
| Category | Collected | Disclosed |
| Identifiers (name, address, email, date of birth, etc.) | Yes directly from you. | Disclosed to trusted service providers (payment, delivery, shipping). |
| Personal information categories under Cal. Civ. Code §1798.80(e) | Yes directly from you. | Disclosed to trusted service providers (payment, delivery, shipping). |
| Protected classification characteristics (age, race, gender, etc.) | No | — |
| Commercial information (purchases, consumption history) | Yes directly from you. | Not disclosed. |
| Biometric information | No | — |
| Internet or network activity (browsing/search history, site interaction) | Yes | Not disclosed. |
| Geolocation data | No | — |
| Sensory data | No | — |
| Professional or employment-related information | No | — |
| Non-public education information | No | — |
| Inferences from personal information (preferences, interests) | No | — |
Use of Personal Information
We use your information in accordance with the section “How We Use Your Information” in this Privacy Policy.
We will not collect additional categories of personal information or use your information for materially different, unrelated, or incompatible purposes without providing notice.
Sharing Personal Information
We may disclose your personal information to a third party for a business purpose. When we do so, the recipient is required to keep the information confidential and use it only for the purpose of performing the contract.
Sales of Personal Information
In the preceding twelve (12) months, Formation Brewing has not sold personal information.
Financial Incentives Disclosure
We may provide special offers, benefits, or discounts to customers who sign up for communications (e.g., email, text, or social media). Information collected may include name, email, postal address, and social media handles. Participation is voluntary, and you may withdraw at any time.
Your Rights and Choices under the CCPA
- Right to Know: You have the right to request information about the personal information we collect and how it is used or shared.
- Right to Request Deletion: You may request deletion of your personal information, subject to certain exceptions.
- Right to Opt Out of Sale: You may request that we do not sell your personal information (though we do not currently sell personal data).
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- “Shine the Light”: California Civil Code Section §1798.83 permits residents to request information regarding disclosure of personal information to third parties for direct marketing purposes. Requests can be made to hello@formationbrewing.com.
Changes to this Privacy Notice
We reserve the right to amend this notice at any time. Updates will be posted on our website with a revised effective date. Continued use of our Website constitutes acceptance of such changes.
Contact Information
If you have questions or wish to exercise your privacy rights, contact us at:
Formation Brewing Co.
925 N 5th St. Phoenix, Arizona 85004
Website: formationbrewing.com
Email: hello@formationbrewing.com